It’s the fastest growing trend in the skincare and cosmetics industry – natural, organic makeup.

Next time you’re in a department store, take a look for yourself. As you walk the aisles, start to count the number of products and brands promoting natural, organic, biodynamic, mineral-based, plant-based and petrochemical-free skincare and make-up products.

Just a few short years ago, many of these products didn’t exist!

In fact, just last year, the Natural and Organic Makeup industry in the United States grew to a $350 million dollar industry – up $68 million two years earlier – a 24% increase.

So to say that Natural Organic Makeup sells well is an understatement.

But is Natural Organic Makeup Really Effective?

Critics of Natural Organic Makeup point to the low-allergenic, low-irritant, plant-and-mineral derived formulas and ingredients in many cosmetic products and raise a good point.

If these products are so gentle, how can they possibly be effective?

After all, reading the ingredients listed on many of these products, some of the skincare products sound like a recipe for porridge or some other kind of sweet paste that you could just as easily spoon into your mouth as you could rub into your skin!

“Enriched with Natural Honey, Oat Extracts and Vanilla Essences”? – It sounds delicious!

And to be honest, the critics of natural organic makeup have a point!

Many of the formulations used are truly too gentle to be truly effective – the nutrients that they prescribe will help you to improve your complection and soften your appearance will often feed the parasites that live on your skin much more than feeding your skin cells themselves!

And many of the mineral makeups that claim to be able to be absorbed by the skin – the particles inside the make up (although tiny) are still too large to be absorbed by your skin.

So it’s important to avoid the hype and sales pitches that many of the skincare and cosmetic houses are so good at delivering, and look at the products based on their individual merits.

Yes, it’s good to avoid harsh petrochemicals – make ups that are MADE from crude oil – the same chemicals that you pump into your car to make it run. Some of these carcinogenic nasties have been proven to cause cancers in the human body – and let’s face it, a good make-up is something that you would want to use every day!

(That’s a lot of damage to your fragile skin!)

But don’t discount natural organic makeup and skincare products quite yet!

There are some fantastic, highly effective, natural, organic, skin-safe products around!

You just need to know where to look

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